Dr. Frank Roach

Digital Technology, 3D Imaging Technology Improve Dental Care, Says Dr. Frank Roach, Atlanta Dentist.

Technology has always been an important part of dentistry since Pierre Fauchard, the father of modern dentistry, pioneered new prosthodontic devices to replace missing teeth in the 17th century. Today, new digital technology currently helps dentists prevent, diagnose, and treat diseases. 3D scans and 3D printing also elevate patient care, says Dr. Frank Roach.

One digital imaging computer, the CEREC Omnicam, is inserted into the patient’s mouth and captures a continuous digital video impression scan at a rate of 18 per second.

“Our office uses the CEREC Omnicam and its software to translate the scan into 3D models,” says Dr. Frank Roach. “We then use its companion device, the CEREC MC XL milling machine, to create a crown from that feed. By using this technology, we can create crowns the same day,” says Dr. Frank Roach.

3D imaging also has revolutionized dental care, says Dr. Frank Roach. The painless technology allows for panoramic views of the teeth and supportive structures in the face within 10 seconds. The images are similar to those that might be obtained through a CT scan, but with much less radiation.

“A 3D panoramic view allows dentists to better understand the relationships between hard and soft tissues of the mouth,” says Dr. Frank Roach. “It allows us to diagnose certain problems and meticulously plan a patient’s treatment,” says Dr. Frank Roach. 3D printers can significantly reduce orthodontic models’ cost, democratizing dental care, says Dr. Frank Roach.

“Technology will continue to evolve, and its evolution will improve dental care,” says Dr. Frank Roach. “For example, a new smart toothbrush, which records a patient’s brushing habits and sends suggestions through an app, potentially will improve oral hygiene. Another example is a synthetic biomaterial that could allow a cavity to heal itself. The creation of this biomaterial is a joint project between Harvard University and the University of Nottingham and could potentially reduce the tooth deterioration that leads to root canals.”

About Dr. Frank Roach, Atlanta Dentist

Dr. Frank Roach has been practicing since 1998. He takes pride in staying at the head of his profession by using the latest techniques, technology, and materials. He is also an avid tennis player, private pilot, and proud owner of a 100-pound pit bull.

Dr. Frank Roach Discusses How to Develop a Good Dental Hygiene Routine

“Your smile is so key to your confidence,” says Dr. Frank Roach, Atlanta dentist. “And the best way to keep your smile looking great is to invest in a quality dental hygiene routine. A healthy smile is a beautiful smile.”

But how can you tell if you have a healthy smile? Dr. Frank Roach says, “You should never assume when it comes to your oral health – always see your dentist regularly for check-ups. But some good indicators that you’re headed in the right direction are pink gums, teeth that feel smooth and clean rather than fuzzy, generally good breath, and gums that don’t bleed when you brush or floss.”

Still not sure? Here are some tips on developing a dental hygiene routine that will help you keep your smile happy and healthy.

Dr. Frank Roach Encourages Good Brushing Habits

“Most people know they should be brushing twice a day,” says Dr. Frank Roach. “But for brushing to be really effective there are a few extra steps you should be taking.”

He recommends brushing for two whole minutes during each session. “The easiest way to think about it is to divide your mouth up into four quadrants,” explains Dr. Frank Roach. “Top left, top right, bottom left, and bottom right. Spend 30 seconds brushing each quadrant.”

You should also be holding your brush at a 45-degree angle towards your gums rather than laying the surface of the brush flat on your teeth. Make sure you hit all the surfaces of your teeth including the front, the back, and the top.

Flossing Is Key Says Dr. Frank Roach

“Flossing is the fastest and easiest way to whiten your smile,” says Dr. Frank Roach. “When you floss, you’re removing plaque and particles that can yellow your teeth and mar your smile.” While flossing seems pretty straight forward, there are some tips for optimal flossing results.

Make sure you’re flossing once a day. “Preferably before bedtime,” says Dr. Frank Roach. “While you’re sleeping, the food particles stuck between your teeth start to decay and promote bacteria growth which can lead to plaque and cavities.”

Use about 45 centimeters of floss and wrap the ends around your fingers. Gently lower it between your teeth. “Don’t force the string or you could pop your gum and cause painful irritation. Use a gentle sawing motion instead to get past tight squeezes,” advises Dr. Frank Roach.  

Follow the curve of your tooth to scrape the sides fully and avoid digging into your gums. As you move from tooth to tooth, use one finger to wind up the dirty floss and the other to release the clean floss.

Always Rinse and Spit Says Dr. Frank Roach

After you brush and floss, rinse with mouthwash or warm water. Rinsing your mouth ensures that any loose particles caused by brushing and flossing are swept away.

“I prefer mouthwash because it has bacteria-killing agents in it,” says Dr. Frank Roach. “But warm water works just as well when it comes to removing any loose plaque or food particles. Just gently swish and then spit into the sink.”

Dr. Frank Roach Introduces Glo Professional In-office Teeth Whitening

Leading dentist Dr. Frank Roach showcases GLO Professional’s in-office teeth whitening treatments.

Practicing dentistry for over 20 years, Dr. Frank Roach has remained ahead of the game throughout by researching, exploring, and often then adopting the latest techniques and technologies. Invented by a world-renowned oral health expert, Dr. Roach introduces GLO Professional’s patented, one-of-a-kind technology, promising accelerated tooth whitening for a brighter, more beautiful smile, and now available in-office courtesy of the Atlanta, Georgia-based dentist.

“Invented by a world-renowned oral health expert and aesthetic dentist, GLO Professional from GLO Science harnesses the revolutionary power of what’s known as guided light optics technology,” explains Dr. Frank Roach, “designed to accelerate patients’ results in their pursuit of a whiter, brighter, and more beautiful smile.”

Now available from Atlanta, Georgia-based Dr. Frank Roach, GLO Professional treatments represent GLO Science’s highest level professional-strength products and services. Offered exclusively through GLO partners such as Dr. Roach, all GLO Science approved dentists are committed, the company says, to providing their patients with the absolute best care, experience, and tooth whitening technology currently available anywhere on the market.

Primary benefits of GLO Professional, Dr. Frank Roach reveals, include its proven efficacy and no sensitivity formula. “GLO Professional is specially formulated and designed from the outset to be sensitivity-free,” he explains. What’s more, all GLO whitening formulations are made in America, according to the expert, and are gluten-free, vegan, and cruelty-free.

Promising the whitest, brightest smile in under an hour—and without pain—GLO’s highest concentration, maximum strength whitening gel is available exclusively from dental professionals.

Trusted by Dr. Frank Roach and many of his peers, GLO is now the tooth whitening brand of choice for use in thousands of dental practices across the U.S. “The efficacy of GLO’s whitening formulations is clearly demonstrated in the brand’s numerous industry awards,” says Dr. Frank Roach, “including four prestigious Edison Awards for innovation.”

Established in 1987, the Edison Awards are named after Thomas Edison, the pioneer behind the incandescent electric light, phonograph, telephone transmitter, storage battery, and more. Their mission, they say, is to lead in recognizing, honoring, and fostering innovation to create a positive impact upon the world.

Registered with the United States Department of Health and Human Services’ Food and Drug Administration, GLO Professional’s patented, one-of-a-kind teeth whitening technology is available exclusively from GLO Science approved professional partners such as Dr. Frank Roach.

Georgia-based Dr. Frank Roach has been proudly practicing dentistry since 1998. Dr. Roach has recently spoken at length on a variety of topics tied to expert dentistry, including the use of guided biofilm therapy for improved dental hygiene, professional solutions for addressing the sensitivity of teeth, and the healing potential of platelet-rich plasma therapy following intensive dental procedures. Taking great pride in always providing the absolute best care possible to patients, in his spare time, private pilot Dr. Roach is an avid tennis player and keen scuba diver.

Dr. Frank Roach Dentist in Atlanta outlines key benefits of CEREC Omnicam

Committed to adopting the latest technologies, Dr. Frank Roach Dentist Atlanta provides an expert look at Sirona Dental Systems’ revolutionary 3D imaging tool.

Now in practice for more than two decades, Dr. Frank Roach Dentist of Atlanta has remained continuously at the very top of his profession by routinely adopting and employing the latest cutting-edge techniques, materials, and technologies. Accordingly, here, veteran Atlanta-based dentist Dr. Roach provides a closer look at CEREC Omnicam – the 3D imaging tool from Sirona Dental Systems, which, he says, has largely revolutionized the field in recent years.

“Impeccably precise, fast-scanning, and completely powder-free, CEREC Omnicam allows, for example, my practice to create same-day crowns for patients,” explains Dr. Frank Roach Dentist Atlanta, speaking from his office in Fulton County.

First unveiled several years ago, CEREC Omnicam from Sirona Dental Systems boasts, as Dr. Frank Roach Dentist Atlanta says, powder-free scanning among a wealth of other benefits. “More convenient for both practitioner and patient, since its launch, the CEREC Omnicam has helped to revolutionize what was previously quite often a particularly messy aspect of dentistry,” explains the expert.

Unlike in the past, the revolutionary piece of technology now allows dentists such as Dr. Frank Roach to capture natural, lifelike images completely free of traditional, messy impression material.

As the Omnicam’s lens moves over teeth, lifelike images are displayed in full color with crisp clarity and impeccable detail, according to its makers, delivering what Sirona Dental Systems calls ‘a new level’ of clinical confidence. Designed for access, the tool’s slim, rounded camera tube, Dr. Frank Roach Dentist Atlanta explains, allows easy rotation in the intraoral space. The camera’s tiny tip, meanwhile, he goes on to point out, guarantees the absolute best lens positioning anywhere in a patient’s mouth.

“Allowing us to create same-day crowns for patients, while CEREC Omnicam is also ideal for nearly any intraoral situation, by facilitating single-visit restorations, first and foremost, this piece of digital orthodontics technology has ultimately changed how we practice forever,” reveals Dr. Frank Roach Dentist Atlanta, “making dentistry more streamlined, less messy, and infinitely more visual.”

Dr. Frank Roach Dentist Atlanta reports that the Omnicam is able to record both 2D and 3D data, making it the first intraoral camera to do so. Professionals such as Dr. Frank Roach are also able to capture half-arch and full-arch impressions with industry-leading speed thanks to the tool. At the same time, its anti-shake features automatically eliminate substandard images, all of which are now even further enhanced courtesy of a truly uniform field of illumination for maximum precision.

Industry expert, Dr. Frank Roach Dentist Atlanta has recently spoken openly and extensively about his profession, sharing a wealth of knowledge with other dentists, those who aspire to join the field, and the general public alike. Topics which have been covered by Dr. Frank Roach Dentist Atlanta include the usefulness of guided biofilm therapy for improved dental hygiene, in-office veneer procedures, professional solutions for treating sensitivity of teeth, tooth decay and prevention, and the healing potential of platelet-rich plasma therapy following intensive dental procedures, among many others.

Georgia-based Dr. Frank Roach Dentist Atlanta has been proudly practicing dentistry since 1998. He takes great pride, he says, in always providing the absolute best care possible to patients. A private pilot, in his spare time, Dr. Roach is also an avid tennis player and keen scuba diver.

Dr. Frank Roach Dentist Atlanta

Dr. Frank Roach Dentist Atlanta Discusses Usefulness of Guided Biofilm Therapy for Improved Dental Hygiene

Employing state-of-the-art technology in his own practice, Dr. Frank Roach dentist Atlanta shares below how Guided Biofilm Therapy means improvements for dentists and patients.

Dr. Frank Roach dentist Atlanta keeps up with changes in dental health by stocking sophisticated machinery in his office and attending training seminars and presentations to better his craft. He recently adopted the use of biofilm therapy within his practice. A recent improvement in the approach to plaque removal, guided biofilm therapy (GBT) introduces air polishing as a way to remove biofilm, or the sticky film of plaque on teeth before scaling. 

“This has the power to reduce the amount of scaling which needs to be performed by a professional,” says Dr. Frank Roach dentist Atlanta. “And that cuts down on discomfort, cost, and procedure time overall.” 

Erythritol powder is often used during GBT as a safe stain remover, which is effective thanks to anti-cariogenic and antibiofilm properties that other powders (such as glycine) don’t have. This powder has also proven to hinder bacteria growth while being less abrasive than other powders currently in use. 

However, Dr. Frank Roach dentist Atlanta tells us that glycine and other powders are still effective products and each has unique benefits. 

“Glycine is great for patients who may be allergic or especially sensitive to sugar alcohols,” says Dr. Frank Roach dentist Atlanta. “More abrasive powders such as sodium bicarbonate can be used to lift heavy stains but can be harmful to those with implants. Because of their difference in particle size and abrasion, among other details, the range of available powders in GBT can tackle almost any individual case.”

Dr. Frank Roach dentist Atlanta has witnessed how a portion of dental implants tend to fail within a decade of being placed. One of the major causes, he tells us, is peri-implantitis or a disease-causing gum inflammation that can alter the bone structure around implants. Removing biofilm, which can dramatically decrease the likelihood of bacteria buildup, can be difficult when it comes to implants. But Dr. Roach believes power scalers and air polishing devices, like those used in GBT, offer sophisticated solutions. 

“One of the other significant benefits of using air polishing to remove biofilm before attempting any scaling is the reduced fatigue on professionals’ hands and wrists,” says Dr. Frank Roach dentists Atlanta. “Ergonomically, this makes all the difference in the world to dentists who must apply consistent force and precision with control. Some professionals who suffer from musculoskeletal disorders are likely to see this as a tremendous improvement from standard processes.”

With decreased pain in the hands, wrists, neck, shoulder, and back, dentists like Dr. Roach are able to deliver expert care with greater confidence and ability thanks to breakthroughs in GBT.

Dentist Frank Roach

Dentist George Frank Roach Explains Benefits of Recent Reprint from Journal of the American Dental Association

Dentist George Frank Roach Explains Benefits of Recent Reprint from Journal of the American Dental Association

BROOKHAVEN, GA, USA, June 12, 2020 /– Renowned Dentist George Frank Roach shares with readers how a reprint of JADA’s “For the Patient” section offers many benefits for maintaining oral health.

Dentist Frank Roach is a supporter of the Journal of the American Dental Association (JADA), which consistently sheds light on pressing topics in the world of dentistry. He remarks on how the publication always provides useful information for professionals such as himself while sharing helpful, practical knowledge with average readers.

“One of the most useful sections for readers is entitled ‘For the Patient,’ which features educational columns on oral health topics such as lifestyle habits and their effects, potential diseases, and proper daily care,” says Dentist Dr. Roach. “The monthly feature can be found either on the last page of the printed edition or else in a new collection on the JADA website. The section is produced by the ADA Science & Research Institute and focuses on sharing scientific and educational information that’s easy to understand.”

All the topics appearing in the “For the Patient” section consist of novel breakthroughs in the dental and other related health fields, oral concerns rarely addressed elsewhere, and new or updated treatment guidelines for enhancing oral health. In the past, the section has covered subjects like human papillomavirus vaccinations, improved antibiotic use, brushing habits, and tooth decay among many others.

Dentist George Frank Roach

Recently, the ADA Foundation sponsored a reprint of various “For the Patient” pages which they compiled into a new collection and published through The Journal of the American Dental Association. All members who receive the publication in the mail will get a copy of the reprint collection, whose online component officially launched on May 22.“The ‘For the Patient’ section is unlike other areas of the journal in that it can be reprinted and sent out to patients as needed,” says Dr. Frank Roach. “The reprint collection that was sponsored by the ADA consists of 21 columns covering numerous topics that have been highlighted in past publications.”The style of the reprint, Dentist George Frank Roach tells us, is written in a way that is easy to read for patients but also acts as a launching point for critical conversations between them and their dental health providers. Patients can use the columns at home to better their own health and understanding or in dentists’ offices where they can reference them to bring up pressing points with professionals like Dr. Frank Roach.

Chair of the ADA Foundation Dr. Craig S. Armstrong says the group takes great pleasure in sponsoring the reprint collection and believes it will be a guiding light to many patients in the future.

Brookhaven Dentist George Frank Roach


Dr. Frank Roach

Dr. Frank Roach Walks Readers Through In-Office Veneer Procedures

To give an overview of the veneer process and ease patient concerns, Dr. Frank Roach dentist provides a walkthrough of the in-office procedure below.

Esteemed dentist Dr. Frank Roach of Atlanta relies on state-of-the-art tools and procedures to meet his patients’ varying needs. He remarks how for years dental professionals have looked to veneers to help patients achieve a beautiful smile.

“People tend to think that receiving veneers is an expensive, complicated procedure, and many wonder about the reliability of such an old tactic,” says Dr. Frank Roach. “But that’s just it; veneers have been a reliable solution for decades because of their simplicity and effectiveness for patients who have cracked teeth, broken teeth, or teeth that are unable to be whitened any further, among other things.”

Veneers are carefully crafted shells that fit over and bond to a patient’s tooth to correct issues in appearance. The coating is extremely thin but durable enough to withstand normal use without having to be fixed or replaced for many years. Today, there are two types of mainstream veneer materials available: porcelain or resin composite, and Dr. Frank Roach says they are both reliable options.

“The procedure is the same for each type of material used,” says Dr. Frank Roach. “All veneer procedures begin the same way; with a consultation from a dental professional who advises patients on potential outcomes and who will look for ways to meet their individual expectations.”

It’s also likely during this consultation that dentists will take X-rays or make impressions of patients’ teeth. This allows them to mold realistic veneers that fit perfectly. During a second visit to the office, Dr. Frank Roach says dental professionals will shape the tooth’s surface to compensate for the extra width of the veneer (which is wafer-thin). The process is very mild, and a local anesthetic is used if dentists believe there will be any discomfort.

Once veneers are received in-office, dentists will fit them to patients’ teeth and look for any adjustments that need to be made, such as position, shape, or color. The tooth will then be cleaned and polished before the veneer is fixed to the tooth and cemented into place. From there, dentists will use light beams to harden the cement before making final adjustments in placement and bite. If needed, they will polish or smooth out any sharp or rough edges so the veneer feels natural.

“Beyond that, patients may need to come in for a checkup to make sure that everything is in order,” says Dr. Frank Roach. “It’s as simple as that, and results can last for five or ten years or more.”

Dr. Frank Roach

Dr. Frank Roach Receive Guidance from New ADA Task Force

Dr. Frank Roach shares how the newly-appointed ADA task force will provide guidance to dentists in the state and afar during a crisis.

Dentist Dr. Frank Roach is renowned for his state-of-the-art procedures and comprehensive care, which has helped thousands of patients in the state achieve greater oral health over the years. As many businesses and facilities face operational difficulties during the crisis, dentists like Dr. Roach look to task forces who can provide guidance and reliable facts for their industries.

Recently, President of the American Dental Association Chad Gehani created an advisory task force that will take charge of the organization’s development of tools for dentists during the present crisis. With their help, dental professionals will be able to rebound more successfully after responses to the COVID-19 pandemic resulted in many closures and restrictions.

“The present epidemic has affected all industries in the country, health professionals and medical staff included,” says Dr. Frank Roach. “Thanks to the ADA’s task force, dentists everywhere can learn about the appropriate steps to take during the present crisis and hear from industry officials what the future will hold for their profession.”

Dr. Frank Roach Discusses ADA Advisory Task Force

The first meeting of the ADA’s Advisory Task Force on Dental Practice Recovery took place in April. The group is made up of practicing dentists who are supported by ADA experts in science, law, regulation, and practice among other vital areas. The goal of the ADA’s Advisory Task Force is to protect patients, office staff, and dentists across the country while serving the larger community during difficult times. Dr. Kirk M. Norbo, 16th District trustee, and the chair of the ADA Council on Dental Practice, Dr. Rudy Liddell, serve as co-chairs of the task force.

On April 1, the ADA issued an interim recommendation for dentists across the country, which advised dental professionals to keep all facilities closed until April 30 unless emergency or urgent procedures were required. This aligned with the Centers for Disease Control and Prevention’s advice to only perform urgent or emergency dental care at the moment. ADA President Chad Gehani says the task force will be essential in uplifting the community during the pandemic and helping dentists everywhere get back on their feet when the time is right for full operation again.

“Instead of scrambling for solutions or else stressing over the process of reopening at full capacity to the public, dentists can rely on the insight and guidance of the ADA Advisory Task Force to see us through these trying times,” says Dr. Frank Roach.

About Dr. Frank Roach:



Dr. Frank Roach Atlanta Dentist

Dr. Frank Roach Atlanta Dentist Remarks on the Usefulness of Digital Impressions over Traditional Molds

In Atlanta, Dr. Frank Roach relies on sophisticated dentistry tools and procedures to meet patient needs, such as digital impressions. He explains below how it helps. 

Before digital impressions were available to dentists, they looked to alginate or silicone-based molds to take impressions of patients’ teeth. Dr. Frank Roach Atlanta dentist tells us that one of the most common uses for these types of molds was to determine teeth alignment and fit braces appropriately to each patient. 

“Patients would have to bite down on these molds and keep them in place for at least a minute to give them time to harden into usable impressions,” says Dr. Frank Roach of Atlanta. “Today, we can use digital impressions to get a much clearer picture of each patients’ teeth alignment and overall oral health.”

Dentists across the country are implementing digital impression devices in their offices to capture replicas of patients’ mouths more efficiently. Dentists can now use wand tools that are linked to computers and run on sophisticated software to take impressions. Specialized lenses at the end of the wands take high-quality images that can be viewed on monitors in 3D by dentists to address any patient issues. 

Virtual models can be analyzed more carefully to provide better and more accurate solutions. Imaging files are either used in-house to make dentures, bridges, crowns, braces and other appliances or else sent off to labs where they can be made by specialists. The digital file proves to be much speedier and reliable than transporting physical molds between labs. 

Dr. Frank Roach Atlanta dentist says the entire process is a lot smoother for patients, too. There’s no longer a need for them to bite down on flavored molds or come back in for another impression because the first was damaged or unusable. If something doesn’t turn out right, dentists can immediately take another quick scan for better results. In addition, patients who have sensitive teeth or a severe gag reflex don’t experience any discomfort from the digital imaging. 

“In our offices, we use a product called the CEREC Omnicam, which is an easy-to-use digital imaging device that returns superior quality images in seconds,” says Dr. Frank Roach of Atlanta. “It’s powder-free and ergonomical, so it can be used by myself or others on my staff with ease. Intuitive technology like the Omnicam helps us deliver top-notch oral care quickly to all our patients.”

Dr Frank Roach

Dr. Frank Roach Provides Professional Solutions for Treating Teeth Sensitivity

In Atlanta, few dental professionals have earned the reputation for dedicated care and state-of-the-art tools and resources that Dr. Frank Roach has achieved. Here, he shares insightful at-home tips and available office procedures for treating teeth sensitivity. 


Dr. Frank Roach has served as one of Atlanta’s premier dentists for years where he meets patient needs using the latest breakthrough procedures and tools. Staying at the cutting edge of technology has helped him earn a reputation for excellence among locals who also remark on the inviting atmosphere of his offices and the dedicated care Dr. Roach offers. 


One of the most common dental concerns today is tooth sensitivity, which affects millions of people around the world. Not every case of tooth sensitivity is caused by the same thing, but typical causes are cavities, fractured teeth, gum disease, exposed roots, worn enamel and fillings. In certain cases, dentin––a protective layer that coats teeth beneath the enamel and cementum––loses its strength or is worn down, which allows food and drink to have a greater effect on the nerves. Food and drink of extreme temperatures, sticky foods, and highly acidic or sweet foods can affect the nerve and cause an uncomfortable, and often painful, reaction. 


Sensitivity can be a tremendous headache for patients if not treated properly, but most don’t know where to begin. To help, Dr. Frank Roach discusses a few potential solutions both at home and in his offices. 


At Home Solutions


Instead of booking an appointment with their dentist, some patients may wish to try out home solutions for their tooth sensitivity first. If so, Dr. Frank Roach recommends looking to desensitizing toothpaste like Sensodyne that contains compounds that block nerve sensations. With regular brushing, patients should be able to notice a difference in how food and drinks affects both the hard surface of teeth and the nerves underneath. 


Fluoride is another potential at-home solution. Fluoride gels, washes, and other over-the-counter products can be applied topically to teeth to help re-mineralize the enamel and protect it from sensitivity. 


In-Office Solutions


Dental professionals like Dr. Frank Roach can use highly concentrated fluoride gel to strengthen the enamel and safeguard against sensitivity. They can also use a form of crown or bonding to correct any concerns among teeth that may be resulting in increased sensitivity. 


For the more extreme cases, dentists may look to surgical gum grafts to repair or replace the gum tissue normally protecting the root. This procedure essentially reforms the protective barrier around nerves to prevent food and drinks from causing discomfort. Root canals are another extreme but viable solution that aims to eliminate the problem at its source by drilling in and removing portions of the root itself. 


“Every patient’s case is different, and the cause and appropriate solution for their tooth sensitivity may need to be evaluated by a professional,” says Dr. Frank Roach. “However, looking to over-the-counter solutions may be a good place to start for most.”